Colombian investors can now buy Tesla shares directly in pesos

Tesla Inc. (NASDAQ: TSLA), the trailblazing electric vehicle and technology company, has officially landed on the Colombian Stock Exchange (BVC) through its Global Market platform. This move marks a significant step forward for local investors eager to tap into global tech giants without the usual complications of international trading.

The listing allows Colombian citizens to purchase Tesla stock in Colombia directly in Colombian pesos, eliminating the need for foreign brokerage accounts or currency exchanges. For the first time, global tech equity is more accessible than ever within the national financial system.

The launch was made possible by the brokerage firm Alianza Valores, which became the first to list Tesla in the Global Market Colombia (MGC) segment. This initiative aligns with the BVC’s broader strategy to diversify investment options and provide exposure to high-growth international assets.

Why is Tesla’s listing in Colombia a big deal?

Tesla, founded in 2003, is a global leader in electric vehicles, renewable energy, and artificial intelligence. With a market capitalization of approximately $1.04 trillion, it stands as one of the most valuable and dynamic companies in the world.

The stock is known for its high turnover and significant investor interest. While Tesla shares have dipped 20% so far in 2025, they remain up over 80% compared to the same period last year—thanks to breakthrough technologies and rapid international expansion.

According to BVC CEO Andrés Restrepo Montoya, Tesla’s entry enhances the range of options for local investors seeking exposure to global tech leaders. In 2025, the tech sector accounts for 20% of all transactions on the MGC, and average daily trading volume has jumped by 112% from 2024. As of May, daily volumes reached COP 13.9 billion, up from COP 6.5 billion the year prior.

Tesla shares, which trade under the ticker TSLACO in Colombia, do not pay dividends. Instead, the company reinvests its earnings into research, innovation, and expansion—a trait that appeals to long-term investors looking for sustained growth in emerging tech sectors.

How can Colombians buy Tesla shares in pesos?

Previously, Colombian investors interested in Tesla had to open accounts with foreign brokers, often facing currency conversion issues and higher fees. Now, thanks to the MGC, investing is more straightforward and cost-effective.

To get started, investors need to contact an authorized local brokerage firm. The shares are available under the code TSLACO, and they reflect the current U.S. market value converted to pesos. At the time of listing, Tesla shares were priced at $327, or approximately COP 1.34 million each.

The BVC recommends selecting a trustworthy broker who can execute trades on the MGC and guide new investors through the process. This simplifies access to international markets and provides transparency and local customer support.

What other global assets are popular in Colombia?

With Tesla now part of the MGC, the total number of international listings available in Colombia rises to 95. This includes 50 individual stocks and 45 exchange-traded funds (ETFs). Some of the most traded assets this year include Nu Holdings, NVIDIA, Alphabet (GOOGL), IB01, and CSPX, which together account for 76% of the total trading volume on the MGC.

The Global Market was designed to give Colombians exposure to sectors like technology, energy, healthcare, consumer goods, and financial services. Tesla’s debut reinforces this vision, offering a tangible way for local investors to participate in the global tech revolution.

For those wondering whether Tesla is a good investment now, it’s important to weigh its volatility against its growth potential. As the company continues innovating in electric vehicles, AI, and energy storage, Colombian investors now have the opportunity to join the ride—without leaving home.

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