In a seamless fusion of WNBA fashion and streetwear chic, Paige Bueckers is giving the once “cheugy” Canadian tuxedo a bold new life. The Dallas Wings guard stars in the latest Levi’s x Nike campaign, and her effortless denim-on-denim looks prove that the intersection of sports and style has never been more exciting. With this limited-edition collection, dropping July 10, the two iconic American brands deliver a nostalgic yet forward-looking capsule — and Bueckers is the perfect face to front it.
What Does Paige Bueckers Bring to the Levi’s x Nike Collection?
Known for her dynamic play on the court and equally magnetic presence off of it, Paige Bueckers is already a style icon in her rookie WNBA season. Her collaboration with Levi’s and Nike isn’t just about selling clothes — it’s about making a statement.
In the campaign visuals, Bueckers rocks a crisp white crew-neck tee under a loose, plaid button-down, fastened only at the top for an effortlessly cool look. She pairs it with the collection’s light-wash Baggy Jean and the standout sneaker: the Air Max 95s in a creamy ecru colorway. This edition of the classic Nike silhouette incorporates Levi’s signature Red Tab and bold Swoosh branding, making it as iconic as the athlete wearing it.
Another key piece from the collab? The Trucker Jacket, a timeless Levi’s cut refreshed with a modern fit and a subtle Nike logo above the pocket. In each look, Bueckers embodies the laid-back confidence of today’s sportswear-meets-streetwear ethos.
Why the Canadian Tuxedo Is No Longer Cheugy
Once a fashion faux pas, the Canadian tuxedo has undergone a serious image makeover — thanks in part to cultural tastemakers like Bueckers. Wearing the denim-on-denim ensemble from the Levi’s x Nike collab, she transforms what was once considered outdated into a runway-worthy fit.
And she doesn’t just keep the look confined to campaigns. Before a recent matchup against the Indiana Fever in Arlington, Texas, the WNBA guard hit the tunnel walk in full collection mode: crew-neck tee, baggy jeans, Trucker Jacket, and the same cream-toned Air Max 95s. A jet-black oversized tote completed her off-duty athlete vibe, offering both function and fashion.
Her tunnel walk outfit felt like a deliberate preview of the drop, subtly showing how these pieces translate from styled shoots to real-life moments. It’s a move that reflects how today’s athletes are leveraging their platforms for more than just sports.
Where and When Can You Buy the Levi’s x Nike Collection?
The highly anticipated Levi’s x Nike capsule officially drops on July 10 in select Levi’s flagship stores and on Levi.com, followed by a broader release on SNKRS starting July 11. Given the buzz and Bueckers’ star power, don’t be surprised if pieces sell out fast.
This limited-edition collection isn’t just for die-hard sneakerheads or denim enthusiasts. With its gender-neutral silhouettes and updated classics, it’s meant for anyone who appreciates clean design with cultural clout. And with Paige Bueckers leading the charge, expect the blend of WNBA fashion and heritage brands to hit new heights.
Will this launch mark a turning point for the so-called Canadian tuxedo? If Bueckers has anything to say about it, the answer is a confident yes.
